9 Key Advocacy Skills For Better Speeches, Pitches and Negotiation

Phase 2 is all about helping you unlock the inner advocate in you 🗣

The following advocacy skills can be applied in virtually any public speaking scenario: presentations, pitches, business negotiations, debates.

Let me know in the comments below what other advocacy skills you’ve found useful and let me know what other types of content you’d like to see from me.


Advocacy skill 1: Tell a compelling narrative using Aristotle’s rhetorical triangle of logos (logic), ethos (credibility) and pathos (emotion)

Advocacy skill 2: Have a mastery of all the facts, be willing to engage with all sides of the argument and confidently argue for your position

Advocacy skill 3: During the preparation phase of a speech, debate, pitch and the like, say your thoughts aloud as this clarifies expression

Advocacy skill 4: Anticipate objections to your idea or argument and use the PESTLE framework to address every contingency – PESTLE stands for: political, economic, social, technological, legal, ethical/environmental

Advocacy skill 5: Build an authentic human connection with your audience through personal anecdotes and use examples that your audience will be aware of to trigger associated images and feelings

Advocacy skill 6: Begin with the end in mind. What action do you want your audience to take once you’ve completed your speech, pitch or presentation? How do you want them to feel by the end of it? Excited? Inspired? Curious?

Advocacy skill 7: Compelling stories often involve a change in status that can lead to the collapse of deep-seated beliefs. Be willing to share the story of personal struggles and triumphs as a means to hook your audience and convince them that by taking action they get to participate in the epic conclusion of your journey

Advocacy skill 8: Appealing to emotions (pathos) requires mastery of metaphors, which are images that spark the imagination, evoke the senses and connect with the core beliefs and values of your audience. What images are most strongly associated with the idea you’re advocating? How can you introduce various layers to the core image of your metaphor in order to reveal a deeper meaning in the narrative you’re weaving?

Advocacy skill 9: Overcome your fear of public speaking by practising daily and by starting with small audiences before graduating up to bigger audiences


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Founder @ OmniSpace | UCLxCambridge | Fellow @ Royal Society of Arts | Freshfields and Gray’s Inn Legal Scholar | Sci-fi & Beard Enthusiast